Writing a Blog for your Therapist Website

Writing a Blog for your Therapist Website

Blogging is a unique way to communicate with your clients and a larger audience. When it is done well, it can really enhance your reputation and even lead to guest posting on other sites as well as the fact that it is very attractive to potential clients.

In this post, we will be looking at the ins and outs of writing a blog, and hopefully inspiring you to really make this something you undertake. Blogging is unfortunately, done far too seldom by professional practicing therapists and so a lot of the information available online tends to be unprofessional, outdated or simply wrong.

Blogging is Casual, but Still Useful

Just because blogs are allowed to be more casual, it does not mean you can put less effort into them. If you are putting out an opinion, you need to have some kind of rational reason for it. People can still disagree with you but at least you have put across your point well! Whether your blog is regarding a specific aspect of your business, the industry at large or a more general piece, you need to put effort into them. Just putting out spun content as a blog is pretty much worthless – from both a readership and SEO point of view. There are millions of posts and articles which have a lot of words but are badly written, disorganized and an affront to the eyes. If your blog is the same then why would anyone read it?

Be Consistent

Whether you post once a week, twice a month, or even once a month, you are not going to get as many continual readers if your blogging does not follow a set schedule. If you blog every single day for 20 days, and then you burn yourself out and stop writing, that can greatly affect your following as a whole.

A great thing to do when you are on a writing binge, is to set your posts up on a schedule. If you are writing 20 articles, make it so that you post, say, every Wednesday and Friday at 12 PM. That will make sure that even if you burn yourself out, you will still have content posting on your blog for at least the next 10 weeks. This works for bloggers of any experience or work habits. Making sure that you have enough quality work going out can make the difference between a good blog, and a blog that simply exists.

Interact With Your Audience

Blogging is a form of social media and SOCIAL media requires you to be, well, social. When someone comments you should respond, if someone shares your blog on their social media, say thanks with a Tweet or a like, perhaps even follow them. Responsive bloggers get responses and that is the whole point of a blog! In addition, share your blog posts with your following and be sure to reach out to anyone you have mentioned in the post and let them know about it – they may then share it with their audience too.

But Writing is not my Thing!

If you don’t like writing, don’t have the time or have some other reason to not blog regularly, consider hiring people to write for you. Of course, you need to ensure that they are professional, have expertise and know what you want them to write about.

At Imagias, our website services include regular blog posts by qualified individuals at an extremely competitive price. Check out our website services today to understand how we offer therapist websites which are different and a service that is second to none.

 

Found this blog post useful? Check out our popular post – Top 5 Requirements for a Therapist Website to learn more about what your website really needs!

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