Social Media for a Therapist Website
In this age of social media, is it necessary or even a good idea for a therapist to be active on social media? If so, should they focus on Facebook? Twitter? Instagram? LinkedIn? Youtube? Others? With so many options out there, how can we ensure that social media is working for us and not just being a waste of valuable time?
These are important questions to ask as it is very true, social media can become an enormous time drain or distraction without giving back any real benefit. In this post we will look at what is good and bad to do, what platforms should be focused on and how each one can bring some benefits to the therapist’s practice.
Is Social Media a Waste of Time for a Therapist’s Website?
The simple answer here is – maybe. If you do not spend your time wisely, if you do not connect with the right audience and if you find yourself distracted by other things rather than sticking to a social media plan, then it is likely that you will waste a lot of your time on social media. On the other hand, if you do take the time to create an audience which is focused on your area and stick to a good social media strategy, you can very quickly attract an engaged audience and keep your existing clients informed of what you are doing.
How does a Social Media Audience Help my Practice?
This is a good question and you should constantly reassess the social media marketing you engage in to ensure it is actually giving you value for the time you are putting into it. With well done social media plans, you will be engaging with a local audience who want to hear what you have to say on a regular basis. In addition, you will be reminding them of your presence, expertise and doing some light outreach to those who may need your services. Therapists generally don’t like to engage in hard selling their services and social media actually reacts badly to those companies which do give their services a hard sell all the time.
Through a program of informative, enlightening, engaging and interesting posts, you are able to give value to your audience, your clients and the general public. When you share something useful with your audience, you create positivity towards your practice and when people like what you share, they will share it with their friends and followers which opens your door to a whole new audience – an audience which is likely to be located in your area.
At Imagias, our website services include social media management at an extremely competitive price. Check out our website and digital marketing services today to understand how we offer therapist websites which are different and a service that is second to none.