SEO For Therapists By Imagias
What Does Google Want From You?
I want to begin here by stating that Google wants to show people your site. If you offer a service which is needed by people in your area, if you are a reliable company, if you are an expert in your field, then Google wants people in your area to find you in their search results. This is a fact that is often missed by site owners and people who specialize in search engine optimization (SEO). Google’s mission statement is “to organize the world’s information and make it universally accessible and useful.” Ever since its beginnings, the company has focused on maximizing its effectiveness. Google continues to focus on ensuring that people access the information they need. When it comes to someone looking for a psychotherapist in your area, they need to access your information and Google wants to show it to them. However, Google is essentially “just a robot” so it has to have a way to decide which of the 5(0!)(0!!) therapists in your city, state, and even country, should be seen on the first page or in the first position when someone near you searches for your services. What Google wants you to do is to simply show it how good you are, why should you get to be on the first page?
Why should you get to be on the first page?
To ensure that your site is seen in this way by Google, it is vital that your page content reflects these attributes and this is done by ensuring there is always fresh, relevant content being added to the site. In addition, proper management of the site’s online reputation is of paramount importance, namely, being active in social media, having clients leave reviews and having your “fresh relevant content” acknowledged by other sites through links to it being created. So you see, the jargon mentioned in the first line should mainly be a result of your site’s genuine expertise, not a falsified inaccurate campaign by a marketer who thinks they can “outsmart” one of the biggest companies in the world!
Fresh content and online reputation management
Fresh and relevant content
- Blogging and resource pages: Creating good text content which is unique, relevant and regularly updated is a fantastic way to get your site noticed.
- Videos content: Video has become a hugely important way in which people learn and receive the information they are looking for. Google recognizes this and as Google owns the largest video sharing site in the world, they know exactly who produces the best video content.
- Images and graphics: Today people consume information through headlines, images and graphics as a quick way to get the information they seek. Google has worked on how it interprets images for the past number of years and through well managed website coding, Google can “see” what an image is related to.
Online Reputation Management
- Social media: Social media has become a huge factor in how people decide what businesses to choose and Google has harnessed this too. From Tweets to Business Pages, forum comments to third party blogs, Google sees what people say about your business all over the internet.
- Review Sites: There are hundreds of review sites where anyone can review any company. Yelp, Angie’s List, Trustpilot and Trip Advisor are just a couple of the more well known review sites. Positive reviews on these are not just noticed by people, Google too sees these and assesses them. Google even has its own review platform which is Google My Business and is specifically aimed at local businesses.
So there you have it, these are the key areas a successful therapist website needs to focus on to ensure Google will notice it. As you may have guessed, these things take time to work on each month which is why successful site owners tend to hire people to ensure the work is done expertly and consistently.
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